Devising a partner marketing strategy in the B2B landscape
As a B2B marketing professional, you know that partnering with other companies can greatly enhance your organisation's market share and...
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Insights
Claire Judge
- Aug 31
- 4 min
My career journey- by founder of Join the Dots Claire Judge
As a female business owner I find it motivating to read and learn about other women’s career journeys and their inspirations to get into...
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Alicia Dingec
- Aug 23
- 4 min
Where does sustainability fit in your corporate marketing plan?
As a marketing professional these days, you know that your company must do more than simply sell products and services and generate...
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Claire Judge
- Aug 9
- 4 min
Introducing Alicia Dingec - Marketing Assistant at Join the Dots!
We caught up with Marketing Assistant Alicia to see how her first few months at Join the Dots had been. What made you choose a role in...
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Claire Judge
- Jul 10
- 4 min
How Marketing Can Drive Resilience in Tough Economic Times
In the face of harsh economic times, it is not unusual for marketing budgets to take a hit. However, the impact of subdued marketing...
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Claire Judge
- Jan 10, 2022
- 4 min
How to create your annual marketing plan
The most successful marketers know that being organised, as much as being creative and analytical is a key skill and the secret to...
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Claire Judge
- Oct 4, 2021
- 5 min
What is SEO, and how does it affect my website?
Promoting your business is increasingly a digital matter, and so understanding SEO, whilst it may seem daunting, really is an important...
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Claire Judge
- Aug 27, 2021
- 4 min
What is Domain Authority and why does it matter for your business?
Whist domain authority is becoming a more widely understood term, if you don’t work within the digital marketing world, the term may...
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Claire Judge
- Jul 14, 2021
- 6 min
Why you REALLY should be using Digital PR for your business or organisation- our TEN POINT GUIDE
It's fair to say that Digital PR has come into its own in recent times. What started as “link building” sitting awkwardly somewhere...
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Claire Judge
- Jun 8, 2021
- 11 min
A Guide for Marketing Directors and Leaders - Top Ten things you should know
You’ve landed your dream leadership role in marketing. Now what is the reality? You've worked your way up from Marketing Manager, so what...
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Claire Judge
- May 10, 2021
- 4 min
Five call to action tips to to make your blog convert into sales
Make sure your blog post converts to sales with these five tips.
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Claire Judge
- Apr 1, 2021
- 3 min
Why you need to join up your brand and content strategies
Whilst your content strategy and your brand strategy are by no means the same thing, its important for brands to have a joined up...
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Claire Judge
- Apr 1, 2021
- 3 min
FIVE REASONS WHY YOU NEED A COPYWRITER
There are many misconceptions about what a copywriter does, and even less understanding about how good copywriting can increase sales for...
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